*This is part one of a four-part series so make sure you head over and tune into eps 113-115 after this*
Needs based selling is the process that I learned back in corporate and it’s served me well in the 4 years I have been in business.
The reason we had such a structured process is that there was heavy regulation and also needed to safeguard the customer + the company against confusion in the end product the customer purchased.
Needs based selling ensures that you have happy clients who become repeat clients + refer you to other people, creating raving fans in your business.
It’s the authentic way to sell and ensures that your potential clients buy what they NEED, rather than what they THINK they need or what we WANT to sell. So it really does create that beautiful scaffolding to the sales process.
I have broken up this process into 4 parts that you can adapt and use to your online sales copy, email convo’s, DM’s + phone calls or zoom calls. The four parts are:
- KNOW – Starting with the relationship in mind
- MISSION – Uncovering their needs in a human way
- SHARE – The non sleazy way to recommend how you can help them [or refer them if you can’t]
- WHAT NOW – Confirming understanding and supporting them to make the right decision for them
Tune in here >>
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![Ok before you shoot the [unpopular] messenger, hear me out.
Working on your mindset, limiting beliefs and trauma are all things you should do, and they WILL make you a better human.
Which in turn is a better version of yourself that can show up for your business.
BUT a business problem, cannot 100% be solved with a mindset solution.
You need BOTH a good mindset and a good strategy.
For example: You're not making enough money in your business.
Yes, you need a good money mindset and positive money behaviours.
But you also need the right skills to determine where the leak is occurring.
❓ Is it a lack of leads? Then you need to look at your acquisition funnel to acquire new leads.
❓ Is it low conversion rates? Then you need to look at your conversion process and find the gap there.
❓ Is it an expenditure problem? Perhaps you didn't need to join those 5 masterminds at 5k a pop.
Or maybe it's something else entirely, your offer, you pricing or your messaging to name a few.
These issues cannot be solved by saying MORE affirmations and listening to MORE podcasts, they require analysis and strategy.
This is [obviously] a very nuanced topic, one I can't delve into in ONE post, so I am going to go deeper on this in next weeks pod.
So you can have your cake 🎂 and eat it too. 😋
[And by cake I mean a thriving business with a killer strategy while still working on your personal growth too]](https://thesocialhubau.com/wp-content/plugins/instagram-feed/img/placeholder.png)