Are You Making These Social Media MISTAKES?
This is some of the GOLD that you will be hearing more of in the FREE Training ‘The Roadmap To Creating Your 2019 Social Media Strategy‘ so it’s a teeny sneak peak to wet your whistle for what is comin.
Be brave girl and read on, if you are making any of these faux pas then you are one of the few people who are prepared to own it and change it.
So let’s get real there are some big boo boo’s that peeps make on socials, in fact there are more than 5 but here are the top 5 that I see regularly and are the easiest to turn around.
The Top Social Media Mistakes To Avoid
1. Worrying about things that are not important
Just because your friend down the road has music on their IG Stories OR has mentorship in their Facebook Group OR better hashtags than you, it does not mean their social media strategy is going to trump yours. NEWSFLASH – Functions of the platforms ARE NOT what is going to secure you business.
Yes, you should have a fully optimised page (TIP: You can get a social media audit if you think yours isn’t) and yes you should have a hashtag strategy (check out my blog on all things tagalicious HERE) but winning clients requires some real work.
2. Not being consistent
This is in my humble opinion one of the things that can make or break a business profile. I see so many people with amazing businesses, so much value to give and they post once a month.
You need to be posting a MINIMUM 3 times per week for your page to be considered active and to even begin to be a player. (Best practice is daily, sorry if that hurts but it’s the truth)
You could have the most amazing post, blog, captions, imagery and landing pages but if you are not speaking to your audience regularly then they will do business with someone else. You need to be top of mind with your audience. Consumers can be a fickle species, they get distracted by bright, shiny online content.
So make sure your bright and shiny content is the first they think of.
3. Having BORING captions
So you found an amazing image, your offer is solid, your landing page is schmick AF buuuuuuuuttttt you post with a lame ass caption that is just not inspiring. How are you meant to have engagement if your content is not engaging?
Your captions are what speaks to your audience, if your talk is *yawn* then don’t expect conversion.
People do business with people they like, know and trust. Your captions are what adds another dimension to your posts, they are you and your brand speaking to your people. They are how you show you understand your audiences pain points, how you can relate to them, how you show them your vision and take them on a journey.
You need to conquer your captions YESTERDAY!
4. Having a lack mindset
You might not be the most technological person in the world but if a 2-year-old can operate an iPhone with the skill of a prima ballerina then you my friend can too. STOP the crappy stories and OWN YOUR SHIT.
You CAN do this and you CAN do this well.
5. Not inviting your audience to engage with you
Your audience wants to be spoken WITH not TO. If you want them to engage with you then your content needs to either A) Be so inspiring that it’s painted in unicorn farts and they are called to engage like a moth to a flame OR B) You need to invite them.
Engagement is king when it comes to having socials that will be able to convert followers into paying clients.
Once people stop the scroll hole and engage with you it means they see you what you produce as valuable and this moves them further down the client journey.
Inviting people to engage with your content helps you fight that pesky algorithm. Inviting them to take further action (read a blog, head to a landing page or website for example) moves them further down your sales funnel as most business is secured off your social news feed and in another forum. AKA Facebook Messenger, Email, Phone Call, Purchase From Store, Booking From A Sales Page.
What do you do now if you are doing some of these things?
If you are sitting there going ‘ahhh guilty’ I do some of these things then you are probably asking
HOW THE BLOODY HELL DO I FIX IT?
The good news is that it is NOT hard to turn these things around so don’t get your knicker in a twist girl.
The other good news is that I have a 5 Step Strategy that is super dooper simple to follow that will have you speaking to your dream clients and converting them into paying customers as easy as Sunday morning.
You will need to register for the FREE Training ‘The Roadmap To Creating Your 2019 Social Media Strategy‘
It gets recorded
It will give you ALLLLL the goods to turn these mistakes around PLUS our 5 Step Process to create content that speaks to your dream clients and turns likes into paying clients on the reg.