Course creators this episode is for you. We live in a world where creating courses is SO DAMNED EASY am I right? I mean running a course or program is as simple as creating a landing page, having people buy the thing and then running a series of videos or delivering content like PDF’s, audios, workbooks and the like that teach someone something.
You can run a course as simply as setting up a Facebook Group or as complex as having a full digital course host platform like Kajabi or one of the big ones.
You can have a fully automated funnel or you can be as organic as you like with it
Either way creating online courses is a HUGE part of a lot of entrepreneurs’ business plan. I mean my business is 100% running and facilitating online courses and group coaching programs.
But as always with great power comes great responsibility and while it’s so much easier than it used to be there are some legalities around course creation and delivery to protect you as the creator and also your students. Things like Intellectual property, payment plans, community guidelines if you are hosting an online community.
And the good thing is these things are NOT difficult to have set up either so that you, your students and any future people you are calling into your work have beautiful boundaries and structures to keep everyone on the same page and safe.
So today I am interviewing someone who I truly know to be an expert and leader in this, she is an incredible lady, business owner, mum, book author, lawyer, author and lady boss. She is also a member of my online membership and community The Social Collective, and that lady is Emma Heuston.
Emma heads up The Remote Expert, an Australian virtual law firm helping women with online courses and online businesses protect and grow their businesses. She does this by making the information and material accessible to her clients in a way that suits them.
Emma has lived the online business life and knows what it is like to not know where the next client is coming from. She understands that sick feeling in your stomach about whether you made the right move leaving that paid but boring secure job. And yes, she gets what it is like to feel small when people dismiss your “at home” business as a hobby you can fit in around caring for the kids and carrying the mental load at home.
In 2011, Emma was on the traditional lawyer corporate path with an office job in a boutique firm on the North Shore of Sydney. But a near death experience changed her views on work/ life balance and made her realise life is way too short not to do exactly as you please. Since then Emma has set about shaking things up in the work from home arena. In 2018, she wrote her work from home bible, The Tracksuit Economy: how to work productively and effectively from home and in early 2021, is proud to be a featured co-author in “Back Yourself”, a collection of stories from business women edited by Peace Mitchell and Katy Garner.
It’s a jam packed series and you can listen to them all here
All the links to find Emma online
My links to hang out with me more here
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