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#116 – Honouring The Midlife Pause with Katya D’antini

#115 – Needs Based Selling – A Guide To Authentic Sales – Part Four – WHAT NOW?

#114 – Needs Based Selling – A Guide To Authentic Sales – SHARE

#112 – Needs Based Selling – A Guide To Authentic Sales – Step One – KNOW

#113 – Needs Based Selling – A Guide To Authentic Sales – Step Two – Mission

#111 – eBook, Webinar Or Challenge – Which One Should You Use As A Lead Magnet For Your Course

#110 – How To Serve More Of Your Audience Through Inclusion with Louise O’Reilly

#109 – Money In, Money Out – Why Your Numbers Tell You All You Need To Know with Sonja Balzarolo

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If you have noticed that engagement ain’t what i

If you have noticed that engagement ain’t what it used to be then you are not wrong my friend. We are not in Kansas anymore Toto. 🌪️🐕‍🦺

But engagement is also not dead, AND it’s also not the be all and end all to every clients social media strategy.

In this episode, I share 3 reasons why your clients engagement is non existent and what you [and the client] and do about it to get it up there.

As well as what other metrics you need to consider to determine the success of your content marketing.

Are you ready? Let’s dive in.

Search Social Media Makers on your fave podcast app.

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#socialmediamakers #socialmediamarketing #socialmediamanager #socialmediatips #socialmediaagency

I literally cannot escape this Q and while I have

I literally cannot escape this Q and while I have covered it before I think it’s time to have a lil refresh.

Firstly, if you use your scheduling tool [Meta or a 3rd party] it will tell you PEAK traffic times on platform.

This is NOT necessarily peak time for YOU to post.

The time you post needs to be based on your audience…. And not just when they are eyes on platform, but when they are most likely to take ACTION.

For example: my audience is small business owners, predominantly women and a lot of mums.

So my key days are weekdays as an over arching time block.

BUT then if I was to say want to post a sales post for lead gen, inside the week my best days for those posts are Tues-Thursday.

Where engagement posts are great on Fridays.

And forget about Saturdays as erryone be tryna enjoy the weekend or ferrying their kids to sport.

It’s THIS level of understanding of your audience you need to get to, dig deeper than when they are eyes on platform as a doom scroll sesh is very different to an active scroll sesh.

How do you find this out? Analytics can give you some idea but honestly it’s a lot of testing and measuring.

But also don’t get stuck on the nitty gritty, if it’s in an ideal window - like AM or PM that’s enough!

AND also what can you effectively manage? Bc not all posts can be scheduled some things need to be done manually.

I’ll always opt for done is better than perfect so if posting a reel manually at 6am doesn’t work for you - post it when you can. At least it’s still done!

Got Q’s about WHEN to post share them below.

SMM’s I hear you, I see you, I feel you. [Insert

SMM’s I hear you, I see you, I feel you. [Insert Katniss Hunger Games Salute here]

From September life gets pretty hectic with clients on the EOY sprint 🏃🏼‍♀️, Black Friday sales 🏷, Xmas Sales 🎄 and more.

The best offence is a good defence and I HIGHLY recommend having a strong client management process to support you to NOT end up crying in the corner eating cheezels and drinking wine for dinner.

While it’s a hectic time of year, it doesn’t have to send you over the edge.

If you want help, that’s what I am here for.

In the meantime, strong coffee and some good tunes will help.

Re sharing this clip from this time last year [so

Re sharing this clip from this time last year [so scuze the year referenced is not correct]

But the message still applies! Have you even started your EOY marketing plan?

If not now is your call to action to get started! Q4 is hectic and a busy place online with BFCM sales, Xmas Sales and NY Sales.

So the key 🔑 this time of year is to plan and execute a solid strategy so you can stand out AND be consistent.

Need help? I have a very few limited spaces for BFCM and Xmas campaigns for a lucky few that need the support OR a strategy pow wow sesh on zoom can always do the trick.

🎙 NEW POD 🎙 If you are new to content creat

🎙 NEW POD 🎙

If you are new to content creation, or even if you have been doing it for a while, and you are still charging by the hour then listen up.

In this episode of The Social Media Makers podcast I share how charging an hourly rate for content services, and social media management, is NOT the best thing for you OR your client.

Package pricing is what is going to make your business more profitable long term and open you up to more ability to leverage and scale.

I share here 3 ways package pricing will set you up for success and what you can do to start transitioning over if you are still charging an hourly rate.

Search for Social Media Makers on your fave podcast app.

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