In this episode I chat with Michelle Stark from Aleph Studio on the topic of Brand Archetypes. Which could be something that alot of you may not have heard of before.
In a nutshell, they are kind of like a set of templates of the personality that everyone has in them and can understand. As such then they allow you to align your brand with a type of personality that it embodies. Understanding what your brand stands for, what your brand values are and your brand personality is, is crucial to being able to project your brand and market your business.
Which makes attracting your ideal client and marketing your business a hell of a lot easier!
We chat about:
- What brand archetypes are and how they can fit in understanding your brand
- The 12 main archetypes
- The process Michelle uses to help her clients understand this
- Examples of how this has impacted her clients
- And some funny banter where Michelle puts me on the spot and asks me what I think hers are! Which created some really cool convo AND I get her back towards the end of the interview!
And much more!
Listen in here
Get In Touch With Michelle Here
The FREE Brand Archetypes PDF From The LIVE I Did In My Own Facebook Group
My links to hang out with me more here
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